The Leisure Database Company analyse the London borough’s sports charges annually to produce the most comprehensive pricing review available.
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Comparing charges for 16 key sports facilities across each of the Greater London Boroughs the report generates detailed comparative intelligence. The thoroughness of this review enables the report to be used as a valuable benchmarking tool for authorities in reviewing their pricing and positioning.
With Government aspirations of increasing physical activity across the population, areas of deprivation require positive programmes to position and promote sports facilities to the neediest groups.
Pricing of sports facilities is an integral part of the positioning strategy and the intelligence contained in the London Sports Charges Report will assist authorities in their decision making process.
The 2007-08 report was revamped utilising valuable input from the local authorities. After positive feedback from the subscribing boroughs we will continue to include prices for group exercise classes and direct debit gym membership as well as a comparison of public and private pricing for the 2008-09 report.