Contents: The 2010 State of the UK Swimming Industry Report

FOREWORD

David Minton’s insight into the last 12 months in the swimming industry.

1: EXECUTIVE SUMMARY

Including total number of venues with swimming pools, total number of individual swimming pool facilities, swimming pools by facility type, new openings and accessibility for public and private sectors.

PRIVATE SECTOR ANALYSIS

2: DEFINITIONS

Definition of Total Market and different market sectors - Independents, Multi Club Operators, New Openings, Top 10 Brands, Pool Type.

3: PRIVATE CLUBS WITH SWIMMING POOL FACILITIES

Table showing number and % of clubs with swimming pool by Club Ownership (Independent, Multi-Club), New Openings, Top 10 Brands and All Clubs.

4: REGIONAL: PRIVATE CLUBS WITH SWIMMING POOL FACILITIES

Table and associated map showing number and % of clubs with swimming pool by government region (England) or by Country (Northern Ireland, Scotland, Wales).

5: CHANGE: PRIVATE CLUB OPENINGS

Table showing number of clubs with new swimming pools opened between 01/04/2009 and 31/03/2010 by Club Ownership (Independent, Multi-Club) All Clubs and length of swimming pool facility breakdown. Table and associated map showing number and % of new openings by government region (England) or by Country (Northern Ireland, Scotland, Wales).

6: TOP 30 BRANDS

Table showing top 30 brands ranked by number of clubs with swimming pools open 31st March 2010.

7: SWIMMING POOL FACILITY DETAIL

Table and associated chart showing number and % of clubs (based on the largest pool of each facility type the club contains) by length of pool bands for Indoor Main Pool, Indoor Teaching Pool, Outdoor Pool facility types.

8: OTHER FACILITIES

Table and associated chart showing number and % of clubs with other facilities at private clubs with swimming pools (Gym, Sauna, Steam Room, Spa Pool, Studio, Sunbeds, Group Cycling, Squash, Indoor Tennis Courts, Sports Hall).

9: AGE OF SWIMMING POOL STOCK

Table and associated chart showing number of each core pool facility type (Indoor Main Pool, Indoor Teaching Pool, Indoor Leisure Pool, Outdoor Pool) built by year from 2000 to 2009 and first quarter 2010. Grouped by decade 1990’s, 1980’s, 1970’s and pre 1970.

10: SWIMMING POOL REFURBISHMENT

Table and associated chart showing number of facilities of each core pool facility type (Indoor Main Pool, Indoor Teaching Pool, Indoor Leisure Pool, Outdoor Pool), total and % refurbished.

11: CHANGING ROOM REFURBISHMENT:
Table and associated chart showing number of facilities of each core pool facility type (Indoor Main Pool, Indoor Teaching Pool, Indoor Leisure Pool, Outdoor Pool), total and % of associated changing room refurbishments.

PRIVATE SECTOR ANALYSIS

12: DEFINITIONS

Definition of Total Market, New Openings, Top 5 by Management Type, Pool Type.

13: PUBLIC SPORTS CENTRES WITH SWIMMING POOL FACILITIES

Table showing number and % of public sports centre’s with swimming pool by Management Type (Top 5 Trusts, Top 5 LMC’s), New Openings, All UK Sports Centre’s.

14: REGIONAL: PUBLIC SPORTS CENTRES WITH SWIMMING POOL FACILITIES

Table and associated map showing number of public sports centre’s with swimming pool by government region (England) or by Country (Northern Ireland, Scotland, Wales).

15: REGIONAL: PUBLIC SWIMMING PAY AND PLAY FEE

Table showing average pay-and-play adult, non-member peak rate for swimming by government region (England) or by Country (Northern Ireland, Scotland, Wales).

16: CHANGE: PUBLIC SPORTS CENTRE OPENINGS

Table showing number of sports centre’s with new swimming pools opened between 01/04/2009 and 31/03/2010 by management type (Top 5 Trusts, Top 5 LMC’s) All Sports Centre’s and length of swimming pool facility breakdown. Table and associated map showing number of new openings by government region (England) or by Country (Northern Ireland, Scotland, Wales).

17: TOP 5 LMC’S

Table showing top 5 leisure management contractors ranked by number of sports centre’s with public pools open 31/03/2010.

18: TOP 5 TRUSTS

Table showing top 5 leisure trusts ranked by number of sports centre’s with public pools open 31/03/2010.

19: SWIMMING POOL FACILITY DETAIL

Table and associated chart showing number and % of sports centre’s (based on the largest pool the centre contains) by length of pool bands for Indoor Main Pool, Indoor Teaching Pool, Outdoor Pool facility types.

20: OTHER FACILITIES

Table and associated chart showing number and % other facilities at public sports centre’s with swimming pools (Gym, Indoor Rowing, Sports Hall, Studio, Sauna, Group Cycling, Squash, Steam Room, Sunbed, Synthetic Turf Pitch > 75m x 45m, Spa Pool, Running Track, Indoor Tennis).

21: AGE OF SWIMMING POOL STOCK

Table and associated chart showing number of each core pool facility type (Indoor Main Pool, Indoor Teaching Pool, Indoor Leisure Pool, Outdoor Pool) built by year from 2000 to 2009 and first quarter 2010. Grouped by decade 1990’s, 1980’s, 1970’s and pre 1970.

22: SWIMMING POOL REFURBISHMENT

Table and associated chart showing number of facilities of each core pool facility type (Indoor Main Pool, Indoor Teaching Pool, Indoor Leisure Pool, Outdoor Pool), total and % refurbished.

23: CHANGING ROOM REFURBISHMENT

Table and associated chart showing number of facilities of each core pool facility type (Indoor Main Pool, Indoor Teaching Pool, Indoor Leisure Pool, Outdoor Pool), total and % of associated changing room refurbishments.

24: METHODOLOGY

25: ABOUT THE LEISURE DATABASE COMPANY/OTHER REPORTS