Using our market intelligence we can quantify and understand the latent demand available to a health and fitness operator.
We have built a detailed understanding of the types of people attracted to fitness facilities by profiling customer data with MOSAIC UK, the segmentation system developed by Experian.
The profile is cross-analysed with our market database of competitor sites and then compared with local demographics. These results, fed into our unique supply/demand model, provide the most accurate and robust estimate of potential market size by consumer segment.
This unique supply/demand model has been built up from the profiling of literally millions of health and fitness participants across the UK. From this, we have arrived at accurate and realistic penetration rates which can be applied to any catchment populations.
Once key types have been identified we can provide names and addresses for target mailing lists, based on the Electoral Roll. These can be targeted to specific areas, using MOSAIC types, age groups and gender as criteria.
Client benefits: Clients receive realistic and up to the minute estimates of potential membership levels.