Maximising Business Potential...............best market data……best analysis…….best advice
Our unique supply demand model provides an accurate forecast of unmet demand for a fitness facility.
Understanding the complexities of latent demand depends on three key aspects:
- Competition in the area - we can assess the level and standard of competition in the catchment using our comprehensive database of UK sports and leisure facilities.
- Profile of current users – we have profiled over 3 million members of fitness gyms, gaining the most accurate picture of high propensity types.
- Population profile & density – using MOSAIC, we can analyse the demographics of the population within the catchment area.
The resulting forecast of latent demand provides an accurate prediction of the potential in the local market.
We can then supply mailing lists to target this unmet demand.
For more details contact Natalie on 020 7395 6178 or email natalie@theleisuredatabase.com.
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