Supply and demand dynamics continue to drive the fundamental performance and future potential of the leisure market.
Key issues for operators are:
- What opportunities are in the market?
- How do we take advantage of these opportunities?
- How will the competition affect our performance?
We work with leisure operators and investors involved in the acquisition, ongoing development or sale of their assets, helping to resolve such issues. Our consultants have a wealth of leisure management and advisory experience.
Projects include:
- Valuing revenue potential from reciprocal memberships
- Calculating the degree of fit between an existing membership profile and a newly acquired competitor
- Hot spot analysis to identify key areas for new development
- Quantification of future growth potential based on latent demand
- Analysis of market penetration and market share
- Competitor analysis at local and national levels