Dr. Paul Bedford, the fitness industry’s authority on retention and attrition management, runs the tailored retention management services at The Leisure Database Company.
Aimed at both the public and private fitness facility, Paul’s application of behavioural change strategies have increased average membership length from 7 months to 13 months, and reduced cancellations from an average of 77 per 1000 members per month to 23 per 1000 per month.
Paul completed his PhD at the London Sports Institute, focusing on how the gym induction affects retention time. This unique research has added to the global industry’s understanding of retention.
Paul is regularly invited to speak at conferences in the UK (Fit Pro, REP’s FIA, BUC’s and ISRM) and in the United States (IDEA, IHRSA) on the topic of retention, adherence and attrition.
Having developed a training programme to assist retention, Paul has delivered this to around twenty local authority providers, across some 90 facilities.
To discuss training programmes and retention strategies with Paul please email paul@theleisuredatabase.com or contact him on 07956 311899.
Paul has recently written articles for the publication Recreation. To download the full articles please
click here