Press

Reasons to be Cheerful (September 2008) (456k)

David Minton defies the doom-mongers with a welcome dose of good news - the UK fitness industry is in rude health and has plenty to smile about.

Through the Pain Barrier (August 2008) (456k)

The last recession provided the opportunity to sow the seeds of today's health & fitness market, writes David Minton, but is some prunning now required?

Stretching the Point (July 2008) (79k)

David Minton says health clubs are trying to meet an increasing demand for yoga classes, as more people are embracing the idea of a 'wellness' lifestyle

Serb and Volley (June 2008) (457k)

David Minton reports from the Balkans, where a production line is producing tennis stars in great numbers despite a lack of basic infrastructure.

Dream of Californication (May 2008) (453k)

Southern California's winemakers have som lessons to teach the UK fitness industry about customer management, suggests David Minton

United We Should Stand (March 2008) (457k)

David Minton says encouraging participation through alliances, as pushed by the airline industry, could prove effective within the UK fitness sector.

The Redistribution of Health (January 2008) (518k)

2007 could prove to have been a critical year for the UK fitness sector, says David Minton, as the link between fitness and health was forged irrevocably.

Making Fun a Fundamental (December 2007) (451k)

Having fun is easier to sell than exercise, says David Minton, so is it time for the industry to re-position its core offering or look to its marketing messages?

Russia's Fitness Revolution (November 2007) (445k)

David Minton says the new breed of Russian entrepreneur couldn't be less like Roman Abramovich; and they are taking the fitness market by storm.

Reality Bites (October 2007) (452k)

David Minton says events across the fitness industry are shaping up like a reality TV show. Producers must be careful the public doesn't switch off.

Debting Away with it (September 2007) (451k)

The UK fitness industry is under a growing mountain of debt, writes David Minton, which if not managed properley, threatens to become overwhelming.

Fats & Figures (August 2007) (446k)

Forget the terror threat says David Minton, we're more at risk from obesity, so why not introduce a national sports card to monitor fitness participation?