Sport England has awarded a three year contract to The Leisure Database Company (TLDC) as part of its strategy to increase the number of people taking part in sport. The data collection and maintenance contract encompasses the delivery of sports facility and grass pitch data for 30,000 sites throughout England for Sport England’s Active Places website – a site where members of the public can see what sports facilities are available in their neighbourhoods.
Building on a four year relationship, where TLDC has supplied data on 12 core types of sports facility* across 12,500 sites, the new contract continues the current provision but also adds grass pitch data**, for sports such as football, cricket and hockey, on 17,500 sites to the exercise.
Winning the new contract means TLDC is now the sole data provider for the Active Places initiative and confirms Sport England’s satisfaction with the service provided by TLDC.
Charles Johnston, Sport England Property Director said:
“Active Places in an essential part of Sport England’s work – helping people to participate in more sport. Having quality, reliable and up to date information on sports facilities in England means that we are in the best possible position to create sporting opportunities in every community.”
David Minton, Director of The Leisure Database Company said:
“We are delighted to have won this prestigious contract and that our hard work and attention to detail has been so beneficial to Sport England. We look forward to continuing to support Sport England in fulfilling the contract.”
Ends
Contacts:
JAMIE BUCK: THE LEISURE DATABASE COMPANY
33 Bedford Street, Covent Garden, London, WC2E 9EJ
Tel: 020 7379 3197
jamie@theleisuredatabase.com
JENNY STANLEY: THE LEISURE DATABASE COMPANY
33 Bedford Street, Covent Garden, London, WC2E 9EJ
Tel: 07765 403498
jenny@theleisuredatabase.com
Notes to Editors
About The Leisure Database Company
As leading independent leisure market analysts, The Leisure Database Company, TLDC, has been focused on providing quality leisure intelligence for over 20 years. The leisure databases power the Active Places public access website for Sport England, www.activeplaces.com .
*Sports Facilities tracked on Active Places include: Fitness Suite; Golf; Swimming Pool; Sports Hall; Indoor Tennis Court; Synthetic Turf Pitch; Running Track; Indoor Bowls; Ski Slope; Ice Rink; Squash Court; Dance/Aerobic Studio
**Grass pitch facilities will encompass: Cricket; Rugby Union; Rugby League; Aussie Rules; American Football; Rounders; Baseball; Hockey; Lacrosse; Football (senior, junior and mini soccer); Softball; Gaelic Football; Shinty; Hurling; Polo and Cycling Polo.
Working with 40 of the top 50 UK health and fitness brands, TLDC provide and analyse consumer and membership data alongside demographics for strategic decision making.
TLDC has extensive customer profiling and market demographic experience using Mosaic, Experian’s leading customer segmentation system.
Appointed the official data suppliers to the FIA and BISL, TLDC produce the annual FIA’s State of the UK Fitness Industry. TLDC also collate national benchmarking statistics for fitness participation from their National Audit of Fitness Consumers.
About Sport England
Sport England is a non-departmental public body and National Lottery distributor. We are committed to creating a world-leading community sports development system and increasing participation in sport. Sport England’s annual budget (lottery and exchequer) is c£250m.
Sport England’s new strategy was launched on June 10th and commits Sport England to deliver on a series of demanding targets by 2012/13:
• one million people doing more sport
• a 25% reduction in the number of 16-18 year-olds who drop out of five key sports
• improved talent development systems in at least 25 sports
• a measurable increase in people’s satisfaction with their experience of sport – the first time the organisation has set such a qualitative measure
• a major contribution to the delivery of the five hour sports offer for children and young people
