Splashpath, the new free iphone application which encourages more people to swim more often by making new pool information readily available, is launched today. Working in partnership with The Leisure Database Company (TLDC), Splashpath opens up access to the comprehensive pool information, maintained by The Leisure Database Company, using the latest technology to simplify queries like ‘where and when can I swim?’ The free Splashpath application encourages swimming by simplifying consumer searches, providing appealing swimming challenges and achievement tracking programmes as well as enabling swimmers to communicate their swimming activities to friends via social media features.
Splashpath aims to increase swimming participation through its promotion of session and timetable information to consumers on both the web and iphone applications.For pool operators, the free Splashpath tools are an easy to use first step into this new media and will grow customer bases around the country. In under an hour, a pool operator can easily generate a great looking timetable, using Splashpath, and simultaneously load the timetable to their website and the Splashpath iphone app. Splashpath’s motivational and social features will enhance the fun, sociability and therefore the frequency of swimming. Competitions, challenges and easy to send invitations to friends will all be available on the free to download Splashpath application.
Working in partnership with The Leisure Database Company, there are already over 4,674 swimming pools listed on Splashpath, all of which are location-aware,simplifying the process for a potential customer to find their nearest pool and activity and then contacting a friend to organise a joint swim. Pool operators can take advantage of this latest iphone application and promote their timetable and swimming sessions by registering today at www.splashpath.com.
“Splashpath is an industry solution to increasing swimming participation. By embracing the increasingly popular consumer media of phone applications,Splashpath’s enables all participating operators to benefit from increasing the demand for swimming. Our aim is to unlock the huge potential demand for swimming - 12% of adults expressed a desire to do more swimming. This market potential can be directed simply and easily to their nearest, most convenient, or best marketed pool. GLL, Everyone Active, Leisure Connections and Aquaterra have all been early adopters of Splashpath”, commented Dan Morgan, creator of Splashpath. “Splashpath hits two of our key agendas with one idea. The timetabling tool enables us to provide one set of up to-date information to our customers which is published across multiple platforms. Adding mapping, participation tracking and social media features assists our push to increase swimming participation”, stated Andrew Clark, Swimming Development Manager, Greenwich Leisure Limited.
“Splashpath has initially been developed for swimming however we believe the technology can unlock significant demand for other physical activity sessions such as fitness membership, group exercise and other dry-side sports. We believe Splashpath will encourage active healthy lifestyles up-to, and beyond the 2012 Olympic Games – delivering a lasting Olympic legacy”, declared David Minton, Managing Director, The Leisure Database Company.
If you currently operate a pool in the UK and would like to be a part of this exciting new initiative to generate more swimming then visit
www.splashpath.com to sign-up for free.
Click here to download Splashpath on iTunes
About Splashpath
Funded by Channel 4's investment wing, 4IP, Splashpath is the iphone application created and developed by KinKub to provide a free set of tools for pool operators to manage and communicate their swimming pool times. KinKub create exciting iPhone/iPod touch applications for clients on a bespoke basis. Their distinction is the creation of iPhone applications based on core values of functionality, entertainment & utility. www.kinkub.com.
Kinkub have already achieved Appstore success with their previous applications, ‘iRally’ & the official application
for the Lions Rugby Tour 2009.
Contact:
Dan Morgan
Tel: 020 7379 3197 / 07894998333
Email: dan@splashpath.com
About The Leisure Database Company
As a leading independent leisure market analysts, The Leisure Database Company, has been focused on providing quality leisure intelligence for over 20 years. Their leisure database powers the Active Places public access website for Sport England,www.activeplaces.com. Working with 40 of the top 50 UK health and fitness brands, they
provide and analyse consumer and membership data alongside demographics for strategic decision making.
The Leisure Database Company provides sports and fitness operators with advice on winning and keeping customers, retention strategies and training programmes:
www.theleisuredatabase.com/retention
Contact:
David Minton
Tel: 020 7379 3197/07860237008
Email: david@theleisuredatabase.com
Jenny Stanley
Tel: 07765 403498
Email: jenny@theleisuredatabase.com
About 4IP
Discover an exciting frontier in digital innovation: Channel 4’s Innovation for the Public (4iP) fund. At 4iP, we’re not just watching the digital revolution; we shape it – by turning powerful concepts into thoughtprovoking
content and services. Whether you’re a one person team or a large operation, anywhere in the UK – if you have a digital vision that fits with Channel 4’s values and audience, let’s hear about it.
Naturally a sustainable and profitable business model will be vital. But the big question is: are you passionate
about making an impact? Will your concept resonate with the pulse of digital culture at Channel 4, and amplify it?
If so, 4iP might get on board and help you make it a reality.
C4 has earned a strong reputation for charting new cultural territory, whether in lifestyle, music, fashion, food or technology. It’s what our audience expects of us, so naturally it’s what we expect of you. Of course we want to
help your ideas hit the mark.
Contact:
Jamie Arnold
Email: jamie@4ip.org.uk
