YOUNG MEMBERS AT UK FITNESS FACILITIES OUTNUMBER OLDER ADULTS BY 3:1.
People On Low Incomes are Under-Represented in Fitness Facilities
Our industry is successful at attracting young members but poor at winning the hearts and minds – and therefore the commitment – of the older adult. This is one of the striking conclusions from the second National Audit of Fitness Consumers conducted by The Leisure Database Company (TLDC) and sponsored by Experian®, the global information solutions company.
Using Experian's people classification system, Mosaic UK, TLDC has analysed the types of people who are members of fitness gyms across the UK and, by implication, identified those not using fitness gyms.
Data has been collected from a total of 923 leisure sites, with 600 private health clubs and 323 public fitness facilities participating in the audit, making it the largest review of fitness consumers available. Over two million members were profiled using the Mosaic consumer segmentation system, which has become an industry standard for the fitness industry.
For further details regarding the findings of the 2007 National Audit of Fitness Consumers, a summary of results is available to download below.
