The Leisure Database Company will launch its new Fitness Market Monitor in December 2008.
Aimed at both public and private operators, the monitor will collect data from fitness operators, which subscribers to the service will be able to access for benchmarking purposes. The target for launch of the monitor is to have 1,000 sites participating in the monitor which will approaching fifty per cent of the membership population in the UK and therefore will provide a robust set of regular data on the industry’s and operator’s performance.
The monitor will focus on key metrics, such as tracking membership numbers and revenues, joiners and leavers, and will aim to deliver key results, trends and performance analysis on a national and sector-specific basis. Operators will also have the ability to seek comparisons under a number of search functions, which could support and inform budgeting and developing strategies.
TLDC held meetings with operators across the fitness industry at LIW to gain participation in the monitor service. From these meetings commitment has been pledged by, amongst others, Fitness First, Marriott Leisure Clubs, the Reebok Club, Serco, Tone Leisure, Rochdale, Freedom Leisure and other trusts. To date, the support represents over 700 sites.
The monitor is also supported by both the Fitness Industry Association (FIA) and The Sports and Recreation Trust Association (Sporta).
Andree Deane, chief executive of the FIA, said: “The Fitness Market Monitor is an important initiative for the industry. It will improve our knowledge and understanding of our own sector and help operators make decisions about their business based on validated market intelligence.”
David Minton, director of The Leisure Database Company, said “ We have been delighted by the interest from operators who have recognised the value the monitor will bring to the management of their businesses particularly in the current climate. It is important that operators sign up for the start of the Fitness Market Monitor to gain the value from the shared data. We will be contacting further operators in the following weeks to ensure they are included.”
The monitor will be headed by Nigel Wallace, former executive director of FIA, on behalf of the Leisure Database Company.
More details are available at
market monitor
