- Inaugural State of the UK Swimming Industry Report Published -


The inaugural State of the UK Swimming Industry report, published today, reports that 84.3% of the UK population live within 2 miles of a public or private swimming pool. 
The report details how this figure varies across public and private swimming pools.

With swimming being the most popular sport in the UK, the public have a choice of
4,674 swimming pool facilities across the UK.   39 new private and public pools opened in the 12 months to end of March 2010. 

David Sparkes, Chief Executive, ASA stated ‘I welcome this valuable report on swimming facilities in the United Kingdom.  Swimming is, as the report highlights, the nation’s favourite activity and one which can and does play a role in making our nation more active and healthier. The report highlights that there is a mature stock of both public and private pools however we know that if we are to encourage more people to swim more regularly we need to continue to invest into pool provision and ensure that the facilities and service level meets the expectations of our customers today and in the future.’

Roger Millward, Chief Executive, STA said: “Until now there has been very limited data available on public and private swimming pool facilities in the UK, therefore, for all those involved in swimming at a management and planning level this report will be invaluable.   It will serve to provide the information necessary to improve swimming pool provision in the future, raise standards and increase participation.  Swimming is unlike most other leisure activities; it is fun, promotes a healthy lifestyle and can be enjoyed by people of all ages – and ultimately it is a key life skill.  For all this reasons, research of this type is crucial to ensure everyone has the opportunity to access good quality pool facilities.”

“This report contains exactly the sort of information required for the strategic provision of swimming opportunities and is just the sort of detail called for by the recent Facilities Inquiry, chaired by John Inverdale.  Those involved in planning the future for swimming will find this kind of information invaluable when it comes to investment and participation”, commented Tim Lamb, Chief Executive, CCPR.



Ian Wakefield, Business Development Manager, ISRM, said ‘As we all know knowledge is key to good decision making so if you are doing a competitor analysis, planning a new build or just wanting the most up to date statistical information available on swimming pools then we’d highly recommend this latest report'.

‘We’ve decided to publish our comprehensive report at a time of great interest in swimming. For the first time the details of the number, age and extent of the UK’s swimming pool facilities have been published.  We’ve also made available the information on who operates the UK’s pools, where they are located, as well as how many and which type of pools were refurbished last year’, commented David Minton, director of The Leisure Database Company.

The South East region has the highest number of swimming pool facilities in the UK with Northern Ireland being the region with the least number of pools.  A full regional breakdown of where the pools are located by private and public sector is provided in the report.

The report also includes an overview of other facilities available to the public at the swimming pools and an overview of refurbishments at UK pools.  Pool refurbishments are reviewed, reporting the percentage of each pool types that have been refurbished and the percentage of changing room refurbishments.

2010 State of the UK Swimming Industry Report


The Inaugural State of the UK Swimming Industry Report is compiled from the most comprehensive review of the industry. The reporting period is the 12 months to 31st March 2010. The audit and resulting figures are compiled by independent leisure market analysts, The Leisure Database Company who has been monitoring the performance of the leisure sector for over 20 years. Further details of the report are here

About The Leisure Database Company:

As leading independent leisure market analysts, The Leisure Database Company, has been focused on providing quality leisure intelligence for over 20 years.  Their leisure databases power the Active Places public access website for Sport England, www.activeplaces.com.  Working with 40 of the top 50 UK health and fitness brands, they provide and analyse consumer and membership data alongside demographics for strategic decision making. www.theleisuredatabase.com

The Leisure Database Company provides sports and fitness operators with advice on winning and keeping customers, retention strategies and training programmes www.theleisuredatabase.com/retention


David Minton: 020 7379 3197/07860237008  david@theleisuredatabase.com

Jenny Stanley: 07765 403498               jenny@theleisuredatabase.com