Better member knowledge is a direct way to increase membership base and income. If you would like to understand what percentage of your local market you are attracting to your fitness facility, know what sort of people your current members are and how many more people there are like them locally, then the free Mosaic member profile report being offered by The Leisure Database Company is essential for you.
The Mosaic member profile report is available to all fitness facilities in the UK. The free Mosaic profile report provides a breakdown of members by Mosaic classification and indicates growth opportunities in the catchment area. Many operators have used the Mosaic member profile report as a basis for identifying target market opportunities, purchasing target market lists and increasing their members from a specific targeted mailing campaign.
Over the last three years, The Leisure Database Company has profiled over 4 million live health and fitness members in the UK as part of the National Audit of Fitness Consumers.
The Leisure Database Company, sponsored by Experian®, the global information solutions company, has collated member data across the health and fitness industry to benchmark participation in health and fitness. Using Experian's award winning people classification, Mosaic, The Leisure Database Company have analysed the types of people regularly using sports and leisure facilities across Britain and, by implication, have identified people not participating in regular physical exercise.
To take advantage of this FREE member profile offer, all you need to provide are the full postcodes of your live fitness members. Please be assured your data is treated with the strictest confidence.
For more details view
National Audit of Fitness Consumers or contact The Leisure Database Company on 020 7379 3197.
