The Leisure Database Company will launch its new Fitness Market Monitor on 1 December 2008
Aimed at both public and private sectors, the monitor will collect key performance data from fitness operators on a monthly basis. Subscribers to the service will be able to access reports for benchmarking purposes. The monitor will focus on key metrics, such as tracking membership numbers and revenues, joiners and leavers, and will aim to deliver key results, trends and performance analysis on a national and sector-specific basis. Operators will also have the ability to seek comparisons under a number of search functions, which could support and inform budgeting and development strategies.
The target for launch of the monitor is to have 1,000 sites participating in the monitor which will be approaching fifty per cent of the membership population in the UK and therefore will provide a robust set of regular data on the industry’s and operator’s performance.
The Leisure Database Company held meetings with operators across the fitness industry at LIW to gain participation in the monitor service. From these meetings commitment has been pledged by, amongst others, Fitness First, Marriott Leisure Clubs, the Reebok Club and a number of trusts including Rochdale and Tone Leisure and, to date, the support represents over 500 sites.
The monitor is also supported by both the Fitness Industry Association (FIA) and The Sports and Recreation Trust Association (SpoRTA).
David Minton, director of The Leisure Database Company, said: “We have been delighted by the interest from operators who have recognised the value the monitor will bring to the management of their businesses particularly in the current climate. It is important that operators sign up for the start of the Fitness Market Monitor to gain the value from the shared data. We will be contacting further operators in the following weeks to ensure they are included.
The monitor will be headed by Nigel Wallace, former executive director of FIA, on behalf of The Leisure Database Company.
For more details about the Fitness Market Monitor Service please
click here
