The State of the UK Spa Report 2007, supported by the Spa Business Association, was launched at the inaugural SPATEC event in Malta at the end of April. According to new research undertaken by The Leisure Database Company, UK consumers make an estimated 6 million visits per annum to spas throughout Britain. The research estimated that there are 4,571 therapists employed across the 402 UK spas and around 6 million spa treatments are purchased per annum.
The State of the UK Spa Industry Report highlighted for the first time the size and scale of the UK Spa industry. The UK consumer has access to 402 spas, with 5 or more treatment rooms, all classified by spa type. It is estimated that there are 3,373 treatment rooms available for treatments, with average room occupancy levels of 75%.
Hotel spas account for 41% of the market and spas within fitness clubs account for 27% and yet they attract, on average, 12,600 and 10,900 consumers per annum respectively. Day spas only account for 12% of the total number of spas but obviously work hard attracting twice the number of consumers that spas within fitness clubs do: on average, 20,400 consumers every year.
“The research confirms industry thinking that hotel spas and spas within fitness clubs have the greatest opportunity,” comments leading Spa Consultant, Berni Hawkins. “Operators that decide to invest in the spa industry will have the potential to take the biggest share of the market. For too many years these operators have paid lip service to spa or beauty facilities, however this research highlights this no longer needs to be the case. In addition, these operators have the added advantage of having some wet spa or thermal facilities on site”.
Attendees of the SPATEC forum received a comprehensive report. Anyone interested in more detailed results, or wishing to interrogate a specific area of the research should contact The Leisure Database Company on 0207 379 3197 or email enquiries@theleisuredatabase.com.
Also available to all spas is a FREE customer profile report from The Leisure Database Company, which provides a detailed understanding of the type of people currently using the spa facilities and indicates the potential in the local area for more of these people. To receive a FREE customer profile please contact The Leisure Database Company.
Contacts:
DAVID MINTON, The Leisure Database Company, 33 Bedford Street, Covent Garden, London, WC2E 9JE. Tel: 020 7379 3197 Email:
david@theleisuredatabase.com
JENNY STANLEY, The Leisure Database Company, 33 Bedford Street, Covent Garden, London, WC2E 9JE Mobile 07765 403498 Email: jenny@theleisuredatabase.com
BERNI HAWKINS, Spa Consultant, 32 Brook Lane, Berkhamsted, Hertfordshire, HP4 1SX Mobile 07789 864558
Notes:
About The State of the Spa Industry Report 2007
The inaugural State of the Spa Industry Report 2007 is a thorough review of the UK spa industry, detailing the size, scope and scale of the spa industry. Undertaken in partnership with SPATEC, the leading business forum for the spa industry, this comprehensive report set the benchmark for year on year analysis of this evolving market. This research is supported by The Spa Business Association.
The report includes: market size estimates, industry structure and segments, lists popular treatments and facilities, average pricing for main treatments and investigates discounts, comparisons of key features within the main four spa categories, giving a greater understanding of the composition of the UK spa industry. A copy of the report is available on request.
Spa Definition
For the purposes of this report a “Spa” is defined as follows:
“A Spa offers professionally supervised treatments, to enhance health, well-being and relaxation and has a minimum of five treatment rooms”.
