The Leisure Database Company announces second National Audit of Fitness Consumers aiming to profile 3 million fitness members.
The Leisure Database Company, the UK's leading provider of market intelligence to the leisure sector, is offering health clubs and leisure centres a FREE membership profiling service to measure and increase fitness participation.
The second National Audit of Fitness Consumers plans to profile 3 million fitness members at private and public fitness facilities thanks to an agreement with Experian®, the global information solutions company, which has made its MOSAIC consumer profiling tool freely available to all UK leisure centres and private health clubs.
The free service will enable fitness facility operators the chance to assess their participation performance either for the first time or, for those who participated in the first audit, to compare improvements in participation over the previous 12 months.
For public fitness facilities performance can also be compared against the Government’s target to increase fitness participation among key social groups.
BISL and the Fitness Industry Association (FIA) are both supporting the National Audit of Fitness Consumers for the second year.
Andree Deane, Chief Executive Officer at the Fitness Industry Association (FIA) commented: “The National Audit of Fitness Consumers provides valuable insight into who is participating and who, as an industry, we still need to engage with”.
The profiling offered is able to demonstrate to all stakeholders that the investments in health and fitness clubs and leisure venues are increasing overall participation and, where data is available, to confirm increases in the target groups.
The Leisure Database Company’s profiling service uses the industry standard geo-demographic profiling system, MOSAIC UK, from Experian. The free MOSAIC profile shows the fitness members, broken down into 11 MOSAIC Groups, compared to an estimated catchment area, highlighting the penetration rates currently being achieved.
All health clubs and leisure centres wishing to obtain their FREE group profile should contact Natalie at The Leisure Database Company on 020 7379 3197.
Contacts
NATALIE GIBSON,
The Leisure Database Company,
33 Bedford Street,
Covent Garden,
London,
WC2E 9JE.
Tel 0207 379 3197.
Email:
natalie@theleisuredatabase.com
Notes
About Experian
Experian is a global leader in providing analytical and information services to organisations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE-100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs more than 12,500 people in 34 countries worldwide, supporting clients in more than 60 countries. Annual sales are $3.1 billion (1.7 billion).
For more information, visit the company's website on www.experian.com.
The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.
About Fitness Industry Association
The Fitness Industry Association (FIA) is the industry body dedicated to promoting excellence and best practice within the health and fitness sector. It currently represents almost 2,500 public and private organisations across the UK. It also works in partnership with Government to meet the latter’s targets of getting 70 per cent of the population to be more physically active in order to receive health benefits by 2020.
