Benefits to Operators
1. Benchmark performance against competitors and specifically targeted operator sets.
2. Provide a better understanding of fluctuations in trading, identifying national or regional trends or more isolated performances.
3. Enable more accurate forecasting, budgeting and informing strategic decisions.
4. Allow for sector specific and facility type segmentation of reports.
5. The Fitness Market Monitor will be built from full consultation with all sectors of the industry to ensure relevance, functionality and value drawing upon both lessons learnt from previous benchmark services and following good practice from other monitoring services.
6. The Fitness Market Monitor will directly benefit from the systems, resources, industry experience and current data held by The Leisure Database Company.