Benefits for Industry

1. Inform all stakeholders of the industry value (Government, investors, media and public). The Monitor will work with the sector to provide appropriate aggregated data.
2. Independently or collectively use the results of the benchmark service to lobby Government for funding.
3. Provide independent, representative and accurate statistics for positive media campaigns.
4. Provide independent, representative and accurate statistics to demonstrate to Government/media the value of the sector and as a starting point to analyse the cost saving to the UK tax payer through fitness participation.