Market Intelligence Driving Business Growth
As a leading sports and leisure market intelligence company we are focused on identifying growth opportunities for sports organisations, like CCPR members, through the analysis and understanding of user data and market intelligence.
Using the tools of member profiling, geographical mapping and our sports facility data, we provide evidence for business and resource decision making. Our data informs decisions for strategic planning, resource allocation, sponsorship opportunities, social inclusion policies and grant allocation.
Member Profiling
Using Mosaic, the leisure industry standard in consumer segmentation systems, TLDC helps organisations to understand their membership base by profiling members into the 11 Mosaic groups and 61 Mosaic types. We recently profiled members of England Squash on this basis. To see more details of how they used this information
click here.
The profiled data can then be used to compare with UK, regional or catchment demographics to understand the percentage of the target groups which are members. Participation user data for one-off events can also be evaluated. Target marketing can be devised from the profiles to attract new members. For more information see
customer profiling.
Geographic Mapping
TLDC produce easy to understand customised maps displaying a range of data layers including members, Mosaic, coach, volunteer and facility locations for planning and resource allocation.
Facility Data
Facility data is available from TLDC’s comprehensive leisure database which encompasses 30,000 sporting sites including grass pitches. For further detail see
the leisure database.
Official Data Suppliers
We are official data suppliers to the Fitness Industry Association, Sport England, the International Health and Raquet’s Association and Business in Sport and Leisure and have been supplying market intelligence to the leisure and sports sectors for 30 years.